A CBD company expanding into shopping malls has tapped a marketing executive from mall staple Victoria’s Secret to lead its branding.
Green Growth Brands of Columbus, Ohio, appointed Jann Parish its chief marketing officer. Parish also held that title with Victoria’s Secret.
Before that, Parish ran branding campaigns for retail brands Calvin Klein and Tommy Hilfiger.
Peter Horvath, CEO of Green Growth Brands and a former Victoria’s Secret executive, called Parish “a master at positioning brands to resonate with consumers” in a company statement announcing the hire.
Green Growth Brands’ consumer products include Seventh Sense Botanical Therapy, a line of CBD body-care products sold in shopping mall kiosks. The company also sells CBD products in DSW shoe stores.
The company trades on the Canadian Securities Exchange as GGB.